Philip Morris USA - Youth
Smoking Prevention
Since 1999, Philip
Morris USA's Youth Smoking Prevention department has provided grants
to support positive youth development and healthy alternatives for kids. Their
grant-making is directed to schools, school districts and youth-serving
organizations to help them implement life skills education programs,
after-school and sports activities, and mentoring youth and youth cessation
programs. These programs can help kids develop confidence and skills that can
help them avoid risky behaviors, like smoking and using tobacco products.
Currently, Philip Morris USA sponsors two
Boys & Girls Clubs of America (BGCA) programs:
Upward Bound is an internal strategy for improving how
BGCA (the national organization) delivers support services to Boys & Girls
Clubs. The centerpiece of this strategy is a powerful tool known as Standards of
Organizational Effectiveness, benchmarks that Clubs use to
measure their overall operational effectiveness.
SMART (Skills Mastery and Resistance Training)
Moves is a nationally-acclaimed prevention initiative in Boys & Girls Clubs
that helps young people resist tobacco, alcohol and other drugs, and avoid
premature sexual activity. The program features activities that help youth build
peer support, enhance life skills, build resiliency and strengthen leadership
skills. This comprehensive initiative engages Club staff, parents, community
members and teen Club members in a team approach to prevention.
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